Urdu, the most poetic of languages has long been an integral part of the cultural fabric of India. Even the Hindi film industry owes its most melodious musical legacies to this language. The beauty of the language and the genteel charm it evokes is fascinating.

After identifying a need for such an indigenous rich language, ETV Network started ETV Urdu, India’s only Urdu channel. It now caters to a large section of Urdu speaking population in India and several countries by providing high quality game shows, debates on culturally and socially relevant subjects, social dramas, news, religious and other infotainment programs.