In a perfect terrain with a distinctive traditional identity, ETV Rajasthan is as unique and colorful as the people of this region. From the day-one of its inception ETV Rajasthan enjoys numero uno position as a leading infotainment channel in Rajasthan. Colourful kaleidoscope of entertaining programmes and apt hourly news are some of the reasons it is the most favorite channel of Rajasthan.

ETV Rajasthan delivers many programmes specially made for local viewers. Surilo Rajasthan, Mharo Rajasthan, Campus and Dastan-E-Jurm are most popular programmes just to mention a few.