Gujarat has its own kaleidoscope of distinctive tastes and traditions and ETV Gujarati is reflecting the same colours of the people of this vibrant state. As a complete infotainment channel in regional language, ETV Gujarati serves family centered entertainment for every age group. In its endeavor to capture the heartbeats of this happening state, its dedicated network serves the very best just to keep alive the spirit of Gujarat in changing times. For the very reason ETV Gujarati has earned tremendous respect and popularity in last eight years.

Chhuta Chheda, Rasoi show, Moti Baa, Aapnu Gujarat, Saval Eklakhno are some of the most popular programmes of ETV Gujarati.