ETV Bangla matches the distinctiveness of rich Bangla culture with qualitative programming that echoes the viewer’s sensibilities. The channels rich framework of creative and entertaining programme mix has forged a strong relationship with the viewers.

The modern Bengali has been a ‘waiting in the wings’ consumer for long, but now is identified as a strong consumer target. Dramatic change in disposable income levels and life style he is emerging as a prime prospect for the plethora of Brands.